AVERY ETICHETTE ITALIA SPA

It all began with an innovation from Avery Dennison that gave birth to an industry. In 1935, a troubled employee named Stan Avery devised a more intelligent product pricing system for stores. By combining used machine components and a jigsaw, and financing the project with a one hundred dollar loan, he created and patented the first die-cut self-adhesive label machine. Thanks to Stan Avery’s invention, the self-adhesive label sector was born.

Define our sector through innovation — Focus on
emulsion adhesives

The 1980s: The first with emulsion adhesives. In response to the awareness that departing from solvent-based adhesives would have allowed manufacturers to reduce emissions of volatile organic compounds, and to meet European regulations, we stubbornly pursued the development of polymer-based adhesives in water dispersion. The biggest obstacle: dissolving the foam present during the phase in which these less viscous emulsion adhesives were applied to the paper. We quickly learned that emulsion adhesives also had other advantages in addition to their low environmental impact. They allowed our customers to increase the transformation speed and were compatible with a wide range of front materials.

Our commitment to the development of emulsion adhesives has paid off, we were in fact the first to offer them on a large scale.

Inventing a sector

1935-1950

The first method of in-line die-cutting and rotary dies for self-adhesive labels

First synthetic-based adhesive and fast-release silicone coating for self-adhesive products

A first systematic approach to identification and pricing with self-adhesive labels

First manual dispenser for self-adhesive labels

1957-1970

First non-removable self-adhesive product

Crack-N Peel® labels sold with a liner opening system for easy removal

The first method of anchoring ink on a new film and foil surfaces

1970-1980

Self-adhesive materials by Avery Dennison used in the production of the “peel and paste” stamp for ilUniti. United States

Polymerization with ultraviolet and electron beam technology and new drying system for adhesives and silicone coated on materials by heat.

First repositionable and resealable tapes for closing diapers

1980-1990

Fasson presents Ultraliner®, a robust plastic film liner that allows you to increase the speed of printing and application of self-adhesive products.

First products with ultra-high adhesiveness that use the new radiation polymerization technology

First compatible software and template for printing labels independently.

Material for self-adhesive labels with a “no-label” effect

1990-2000

Functional labels resealable and with valve

First “content-insensitive” RFID tag

Recyclable label for drinks

First self-adhesive stamp sold through vending machines

In China, the first environmentally friendly plant without the use of solvents

2000-2009

New technology for hot transfer of labels on clothing

Luminescent film Fasson developed and marketed in Korea

Avery Graphics creates Easy Apply, a lamination film that applied to the vehicle body gives it a new look like a paint

The new customizable Avery Signature binders have been presented

Create business cards with clean edges without perforations

We’re a global materials science company specializing in the design and manufacture of labels and packaging materials for virtually every industry. We work with converters, brands and designers to create innovative, sustainable, and intelligent labels that protect, inform, decorate and engage. Whatever your industry, whatever your application, and whatever design challenge you face, your next label—and labelling’s future—begins with Avery Dennison.

When Stan Avery invented the first self-adhesive label, one thing held up the whole idea: the adhesive. Today, processors and brands around the world rely on Avery Dennison adhesives to ensure that their labels are properly transformed, comply with applicable regulations, offer reliable performance in real conditions, and, of course, look fantastic.

Avery Dennison has a unique and complete offer of all three self-adhesive technologies for making emulsion, hotmelt, and solvent-based adhesives for any application need.

Suitable for both smooth and rough surfaces and for various levels of contamination, our adhesives are suitable for a whole range of applications in the healthcare, pharmaceutical, and personal care sectors, for the labeling of durable goods, wine and beer and logistics. Some are designed to ensure rapid sealing at extreme temperatures; all meet regulatory standards and are designed with a focus on sustainability.